10pm – the house is quiet and you are working, again. If you are honest, your new business hasn’t really given you the balance between your work and personal time as you dreamt.
Yet, you persevere, loving it, knowing that soon it will shift, and life will be in balance again.
Starting up a new business is exhilarating, stimulating, and fun. But it can also be draining in terms of time, energy and money. It may even cost you relationships, your health and other opportunities.
Before you fully commit to starting a business, or if you have already made the leap, it is imperative that you get clear on your big reason WHY you have created this business.
Knowing WHY, will give you the fuel to keep on going with the business when you go through slumps and twists and turns. This will keep you going in your darkest hour – it is the WHY that matters.
Your reason why will be individual to you.
You may have a burning desire to be financially free, and want to create a large enterprise, or maybe you want to start a business that gives you freedom and flexibility to use your time how you want.
Perhaps you want to leave a legacy, something for future generations to experience, or you have a yearning to share your creativity with the world.
Knowing your reason why you want to create your business enables you to create the business on your terms, and to be aligned with what is truly important to you.
To help you gain clarity on your reason why, ask yourself these questions:
- Why is the business or idea important?
- What difference will it make to you?
- What difference will it make to your customers?
- Why do you want to start this – freedom, flexibility, passion, use your expertise?
- What do want to be saying about your business in 12 months?
I would love to know your reason why – please share it below!