Years ago I was Brand Manager for Colgate Toothpaste. Our offices in New Zealand were directly over the factory. Every week we would have a meeting with the production staff to check on how production was going.
Invariably this would include a discussion about the state of the toothpaste machine. If the toothpaste machine wasn’t producing toothpaste, we didn’t get sales. It was one of our business’s most important asset.
When we run our own business, we are that toothpaste machine. Without us, our businesses wouldn’t be here. So take a moment, watch this week’s TV Tip and consider how well are you looking after your most important asset?
I would love to know what you think!
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