Thrive! TV Tip ~ Is your business niche narrow enough?

 

Have you ever wondered why is a niche important for business owners?

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You know everyone says you need one.

Watch this Thrive! TV Tip and learn why a niche is critical for your business success.[new_line]
A business niche helps you be an expert in your field[new_line]
A niche will make you focus your offering  – you can’t be all things to all people.[new_line]
Importantly, a niche will allow you to get to know one of your markets really, really well – so you can spend time crafting the marketing message, finding out what their concerns are and effectively meeting them.[new_line]
Ultimately, a well defined niche will make our more efficient, focus and you will become an expert in your field – you want to be the GO TO person![new_line]
When I first started out, I had a business that targeted female entrepreneurs – a niche but a very broad one! I then narrowed it to working with woman who have left corporate to set up their own businesses, or are thinking about it, and now that is a niche I love and people know how to refer to me.[new_line]

Your Action:

Review your target market – is it working for you, or could you make it narrower and really focus your effort?
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An easy way to see if its working is to review all of your past customers and see the similarities between them – this may give you some clues about your niche.
Let me know how you get on![new_line]

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