Why a successful business needs more than just a great idea

Why a successful business needs more than just a great idea

What makes a business successful? The answers to this question are infinite, ranging from market conditions, competition, the product, the marketing mix, price, and the owner and their staff. There are thousands of books written on all of these elements, but at the heart of it, you need to look in the mirror. And ask yourself, ‘do I have what it takes to make my business successful?” As founder, you become intimately entwined with the performance of your business. Click To Tweet Your confidence, doubts, natural preferences and biases become magnified through the business as you begin to work on it. In my mentoring and coaching work, I work with many clients whose growth is stalled or accelerated by how they are. Do they think naturally of success and strong growth, or naturally of failure and minor incremental growth? I have worked with business owners on each side of this spectrum, and the results of their business indicate clearly where they sit. In my first book Corporate Crossovers – when it’s time to leave the office and start your own business’, I conducted a large piece of quantitative research of 300 Corporate Crossovers in the UK and US. I also held in depth interviews with 50.  From these pieces of research and my work with over 1,500 women business owners, I have discovered the seven essential personal qualities of a successful businesswoman. Top of the list is Passion. You need to have total and utter belief that what you are doing is worth it. A feeling of being so in love with your idea and the value it will...
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