Thrive! TV Tip ~ Is your business niche narrow enough?

Thrive! TV Tip ~ Is your business niche narrow enough?

  Have you ever wondered why is a niche important for business owners? [new_line] You know everyone says you need one. Watch this Thrive! TV Tip and learn why a niche is critical for your business success.[new_line] A business niche helps you be an expert in your field[new_line] A niche will make you focus your offering  – you can’t be all things to all people.[new_line] Importantly, a niche will allow you to get to know one of your markets really, really well – so you can spend time crafting the marketing message, finding out what their concerns are and effectively meeting them.[new_line] Ultimately, a well defined niche will make our more efficient, focus and you will become an expert in your field – you want to be the GO TO person![new_line] When I first started out, I had a business that targeted female entrepreneurs – a niche but a very broad one! I then narrowed it to working with woman who have left corporate to set up their own businesses, or are thinking about it, and now that is a niche I love and people know how to refer to me.[new_line] Your Action: Review your target market – is it working for you, or could you make it narrower and really focus your effort? [new_line] An easy way to see if its working is to review all of your past customers and see the similarities between them – this may give you some clues about your niche. Let me know how you get on![new_line] [new_line] Would you like a weekly burst of momentum delivered straight into your in box?...
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