A lego surprise and your new business

A lego surprise and your new business

After a particularly grueling work out at my new gym, which lives by the mantra that you need to get to the point of failure at each workout station so your muscles grow faster (the science stacks up but it is challenging!), I decided to treat myself and pop into a new café for a coffee. It had a trendy inner city feel, exposed brick, wooden floors and beams and very hip staff. “Nothing special here” I thought as I placed my order with the barista. As the young woman took my order she handed me a lego creation, built to represent the number three. Totally unexpected and so not in keeping with the décor. Suddenly my attitude towards the café and staff shifted. Through the whimsical lego shape, I saw that the place had some humour, personality and a sense of fun! And yes, the coffee was fab! Back in the café today, this time I receive number 21, I reflect on this quirk and how it allows the personality of the brand really shine through. During a business coaching session with a client this week, we were discussing how she could let her true self and voice come through in her business. After 15 years in corporate, she had mastered communicating through her corporate filter, and of course this served her well then. But now, growing her new business, she realised that it was time to drop the armour and let her true personality and voice come to life. There was no need to hide it away any longer. In many service businesses, as her was, potential...
How Do I Find A New Business Idea?

How Do I Find A New Business Idea?

How do people come up with business ideas they love and that are successful? Why is it that some ideas you hear of, you know are destined for success, and others are assigned quickly into the waste basket. Is finding that killer business idea, an art or a science? From my research and interviews with many business owners over the years, I have discovered there are four ways that business owners discover that magic idea. And they are all a combination of art, science, luck and great timing! If you are searching for that fab idea to start your business, remember these two essentials: 1. Always have a notebook on hand so you can jot down your insights, observations and flashes of insight 2. All ideas are great ideas! Don’t discount any idea, as no matter how crazy it seems now, with some time and a few shifts, it may evolve into ‘the’ one. Use these tried and tested methods below to kick start your thinking! You can have an epiphany Epiphanies are a bit like buses – there is never one a round when you need one, and then three turn up all at once! The light bulb moment will happen when you least expect it, typically in the shower, as your brain churns through lots of disparate pieces of information, making sense of it all. Then ‘kapow’ you have that light bulb moment, and suddenly you get that idea or insight about what to do next. Leverage your experience Doing more of what you love and what you are good at is also a solid way to...
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