Business networking for woman – the right way

Business networking for woman – the right way

When I started my own business in Tokyo 10 years ago, everyone told me I should start networking. I knew no-one in the city, so it made sense. However my impression of networking was that it was slimy experience with people pushing their business cards into your hand and attempting to close you on the spot with what ever they were selling. Sadly, the first networking event I went to in that city was pretty much as I described above! I wanted to run for the hills and just wish that my new clients would find me by magic. Once I got over my shock, I decided to do some research into networking. I figured it was a skill that I needed to learn about, just as I learnt Presentation Skills, or even how to drive. 10 years on, a new city and hundreds, if not thousands of networking events later, 70% of my business is derived from networking. Even writing that, I feel somewhat shocked that this is the case when I can still feel that unease I felt all those years ago. Networking is a great way not only to build your business but also to meet like-minded people, establish new collaborative partnerships and even make new friends. I want you to enjoy networking, because no matter how long you have been in business, or even if you are thinking of crossing over to start up, it is an essential activity. Irrespective of the business you gain from it, the social connection and support is critical. I would love to share with you my simple formula to...
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