Thrive TV Tip ~ Does selling turn you off?

Thrive TV Tip ~ Does selling turn you off?

  Tell me, how do you really feel about selling? [new_line] Do you love it, or does the thought of asking for the order, closing the deal and squeezing the sale fill you with dread???[new_line] You are not alone! Many people I know dread selling but realise it is an essential part of their business. When you think of selling is the next logical step for someone to take with you, it takes away the dread, and the sliminess…[new_line] I like to think of marketing and sales as part of a continuum… the KNOW  –  LIKE   –  TRUST  –  BUY   continuum…. [new_line] Think about how you buy a service. First of all you have to KNOW about that person or service. Then you have to LIKE them and then you need to build up TRUST. Only then will you buy from someone. [new_line] So if you spend time building up the know, like and trust part of your marketing, the conversion to a sale will be much easier and the next logical step for someone to take with you. [new_line] Your Action: Review your marketing – are you opening with enough time and effort to increase the know, like and trust factor in your prospects before you ask for the order? Take some time to review. [new_line] Let me know how you get on![new_line] Would you like a weekly burst of momentum delivered straight into your in box? Simply click on the button below, we’ll send you the latest tip each week! Sign me up for weekly Thrive!...
Thrive! TV Tip ~ Is your business niche narrow enough?

Thrive! TV Tip ~ Is your business niche narrow enough?

  Have you ever wondered why is a niche important for business owners? [new_line] You know everyone says you need one. Watch this Thrive! TV Tip and learn why a niche is critical for your business success.[new_line] A business niche helps you be an expert in your field[new_line] A niche will make you focus your offering  – you can’t be all things to all people.[new_line] Importantly, a niche will allow you to get to know one of your markets really, really well – so you can spend time crafting the marketing message, finding out what their concerns are and effectively meeting them.[new_line] Ultimately, a well defined niche will make our more efficient, focus and you will become an expert in your field – you want to be the GO TO person![new_line] When I first started out, I had a business that targeted female entrepreneurs – a niche but a very broad one! I then narrowed it to working with woman who have left corporate to set up their own businesses, or are thinking about it, and now that is a niche I love and people know how to refer to me.[new_line] Your Action: Review your target market – is it working for you, or could you make it narrower and really focus your effort? [new_line] An easy way to see if its working is to review all of your past customers and see the similarities between them – this may give you some clues about your niche. Let me know how you get on![new_line] [new_line] Would you like a weekly burst of momentum delivered straight into your in box?...
Where is your heart in your business?

Where is your heart in your business?

You know the cliche ‘people buy from people’. That is true and I believe it. Yet how often do we see marketing messages that have no heart in them? And if you are really honest, do you sometimes put out messages that are a little razzamatazz,  with all the right words but lacking in spirit, emotion and impact? Next time you need to write a blog post, a marketing message or an email campaign – try writing it from your heart. I recently started doing this, moving form my head (based on an 18 year marketing career) to my heart. I know it’s made a difference. My messages are more aligned with me and my purpose and I know I am touching more of my audience in a genuine way. If you are wondering how to do it….try this. As you sit to write, take a moment to breathe deeply, get centered. Imagine you can see a member of your audience in your mind’s eye. Connect with them and imagine what is troubling them, what are they needing to know right now. And write from that place….and see what happens! I would love to know how you get on with this approach – please comment below…  ...
Thrive! TV Tip ~ What makes you stand out?

Thrive! TV Tip ~ What makes you stand out?

In a competitive market place, we need to stand out from our competition. Have you ever wondered what makes you different? Why your customer chose you over some one else? Take a look at this Thrive! TV Tip and think about what makes you different. Would you like a weekly burst of momentum delivered straight into your in box? Simply click on the button below, we’ll send you the latest tip each week! Sign me up for weekly Thrive!...
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