Getting Clear on Your Business Idea

Getting Clear on Your Business Idea

So many ideas and opportunities flood your brain as you start to consider your new business venture. As you imagine who your customer will be, ideas keep tumbling into your brain as great ways to make more money, augment your business and be a success! But then you look at your notes and realise that you have created a monster and lost sight of the original idea. This is a very common scenario when we first start planning our new business. We don’t want to limit the business potential and scope as we have a compulsion to maximise our business idea. The trap with this is that we can create a business concept that is unfocused, unclear and confusing. We develop a business proposition that is hard to articulate into a single sentence. Sales are slow to eventuate as a confused prospect never buys. How do you harness these opposing forces? On the one hand your unbridled enthusiasm and energy generates new ideas and fuels your effort. But on the other hand creating a concept that becomes overwhelming and difficult to find a way into. Try this three step approach to keeping your energy high to capture your brain waves and then distill it down into a tight business concept. Step 1: Have an ideas bucket This might be a notebook, a file on your compare, a note on Evernote. Use this space to dump all of your ideas, brain waves, inspirations, and observations. Write freely, don’t censor! An idea that may seem irrelevant now may be extremely useful in 12 months time. Step 2: What does your customer...
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