What’s in a business name?

What’s in a business name?

Wandering along the street to meet a dear friend for coffee, I spied this sign. “Bird on a Wire”. Intrigued, I stopped and peered inside the closed shop. Rotisserie chicken can be a dull thing. A roast bird cooked and prepared for an easy pick up, to be quickly enjoyed when you get home, or for your next picnic. Yet suddenly, this pedestrian take away sprung to life with a personality, a touch of humour and memorability. Bird on a wire is a brilliant name. It says exactly what is being sold, it has a quirkiness to it, and had made the dull memorable. Our names define us. Over many years of our life, we become attached to what people call us, what we think it means about us, how we are presented to the world..and of course, on our grave stone when we leave the world. Our name becomes the one defining piece of who we are. Choosing a name for our new business is significant. Not only will the name define the business, and what we want to create, but it will also determine who will be attracted to it. These factors will all play in our success. That’s a lot of pressure on a random collection of letters and symbols! Many of my clients who are embarking on their business start up journey agonise over their new business name. “What will people think?”, ‘what if I get it wrong?”. To help you in your business start up journey, here are my top tips for choosing names for your new business: Do you love it? This will...
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