Nothing Is Ever Wasted In Business

Nothing Is Ever Wasted In Business

I have had a lot of life experience – I guess that’s why I spend a lot of money looking 10 year younger at the hair salon every six weeks! Over the years, I have learnt that even if things don’t turn out how you thought they would, that experience will not be wasted because there will be a learning in it for you. It may be a shift in perspective, or you my have learnt a whole new set of skills that you will use, quite unexpectedly in years to come. A few years ago, I was a Director in a Start Up Media company. We pitched TV programme concepts to TV stations and large brands for advertising and product placement. Completely out of my comfort zone, I would go into brand owners and TV commissioning departments and pitch concepts and deals. I had never done this before but I did love it! Helping someone create a new product or service, and taking an idea form the ethereal to the tangible always floats my boat! But for a range of reasons, the company failed. The global financial crisis hit, shrinking advertising budgets in a nano-second and the law was a little grey back then in product placement in TV. Fast forward 6 years later and I find myself pitching a book idea to a publisher. Did I use those skills I had learnt those years ago? Absolutely! Did I learn from my previous mistake – you bet! And was my latest pitch a success? Well, things are looking promising! So wherever you are now, and if things aren’t...
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