How to get new ideas to grow your own business

How to get new ideas to grow your own business

Is your head spinning with how much there is to do at this time of year? Not only is the year end closing in, with lots of business tasks to be completed but it’s also a crazy busy festive time, with lots of seasonal events and parties. Often at this time of year, we can experience a tension in our thinking. One pull point is that we are feeling relieved that the year is coming to an end, and we will ‘get through’ the whirl of activity, and then the opposing point is often a pressure to get into activity to get the business moving again in the new year. The great thing about tension, is that when it is released, so too is a significant amount of energy. Often though, to release the tension, a stress point occurs, enabling you to ‘break through’. Ugh! I’m all about making things easy as possible. Business is supposed to be enjoyable; to stimulate and reward, not tax and deplete. Click To Tweet So, here is an easy approach to release the tension and to generate some fresh ideas to grown your own business. How to get ‘fresh business thinking’. 1. Create a new file on your device or find a beautiful notebook. 2. Before each festive event you go to, spend some time intentionally thinking about it. Ask yourself the following questions about the event: What could I learn today that would help my business? What business concern would I love to have solved? What sort of person would I most like to meet? 3. Go and enjoy the event 4....
Getting Clear On Your Business Idea

Getting Clear On Your Business Idea

So many ideas and opportunities flood your brain as you start to consider your new business venture. As you imagine who your customer will be, ideas keep tumbling into your brain as great ways to make more money, augment your business and be a success! But then you look at your notes and realise that you have created a monster and lost sight of the original idea This is a very common scenario when we first start planning our new business. We don’t want to limit the business potential and scope as we have a compulsion to maximise our business idea. The trap with this is that we can create a business concept that is unfocused, unclear and confusing. We develop a business proposition that is hard to articulate into a single sentence. Sales are slow to eventuate as a confused prospect never buys. How do you harness these opposing forces? On the one hand your unbridled enthusiasm and energy generates new ideas and fuels your effort. But on the other hand creating a concept that becomes overwhelming and difficult to find a way into. Try this three step approach to keeping your energy high to capture your brain waves and then distill it down into a tight business concept. Step 1: Have an ideas bucket This might be a notebook, a file on your compare, a note on Evernote. Use this space to dump all of your ideas, brain waves, inspirations, and observations. Write freely, don’t censor! An idea that may seem irrelevant now may be extremely useful in 12 months time. Step 2: What does your customer...
How Do I Find A New Business Idea?

How Do I Find A New Business Idea?

How do people come up with business ideas they love and that are successful? Why is it that some ideas you hear of, you know are destined for success, and others are assigned quickly into the waste basket. Is finding that killer business idea, an art or a science? From my research and interviews with many business owners over the years, I have discovered there are four ways that business owners discover that magic idea. And they are all a combination of art, science, luck and great timing! If you are searching for that fab idea to start your business, remember these two essentials: 1. Always have a notebook on hand so you can jot down your insights, observations and flashes of insight 2. All ideas are great ideas! Don’t discount any idea, as no matter how crazy it seems now, with some time and a few shifts, it may evolve into ‘the’ one. Use these tried and tested methods below to kick start your thinking! You can have an epiphany Epiphanies are a bit like buses – there is never one a round when you need one, and then three turn up all at once! The light bulb moment will happen when you least expect it, typically in the shower, as your brain churns through lots of disparate pieces of information, making sense of it all. Then ‘kapow’ you have that light bulb moment, and suddenly you get that idea or insight about what to do next. Leverage your experience Doing more of what you love and what you are good at is also a solid way to...
Where Do Good Business Ideas Come From?

Where Do Good Business Ideas Come From?

From my research and the 50 in-depth interviews of successful Corporate Crossovers, there are four ways to create a business idea: 1. Follow My Passion 2. Solving my problems 3. Leverage my skills and experience 4. Have an epiphany! 1. Follow my passion When we are passionate about something, we find it easy to talk about, we love leaning more about it, and we are happy to spend time thinking and being involved with activities related to that passion. Chances are we also have a great deal of knowledge about that subject. An easy place to find an idea for your business is to consider what you are passionate about. Is it sailing, cooking, neuroscience or something else? Are there things you used to be passionate about when you were younger but since you have been heavily involved in your career, or family or both, these passions have dwindled and become dormant. Or maybe it is a new found area that lights you up, that sparks your energy and makes you feel happy and touches your potential? 2. Solving My Own Problems….. Many of the business ideas evolve from a need that the founder has. They need a service or a product and realise it doesn’t exist. Interestingly the women that I spoke to saw the need when they entered a new lifestyle stage…parenthood. Conversations with other people like them support the need for the idea and voila! A business is born! How often have you been frustrated by a product not performing as you had hoped, or wonder why someone hasn’t created a particular gadget to make your...
How do you find good business ideas?

How do you find good business ideas?

Frustrated with how your business is going? Are things feeling a bit stale? Or maybe you have a problem that has been rolling around and around tediously in your brain for a few months. Chances are you need a burst of freshness, of new ideas and inspiration! Time for an inspiration injection! Take your issue or thing that you are stuck on and write it down on a piece of paper. Then try one of these approaches to give you some fresh ideas to solve your issue or take your business to a new direction. Five ways to get inspiration! 1.   Phone a friend Don’t choose any old friend – choose someone who thinks differently to you – someone who stretches you and even you may find challenging at times. They will consider your issue form a completely different angle and it you keep an open mind, you may find it refreshing. 2.   Open up a magazine Ponder on your issue and grab your closest magazine or book. Let it open randomly and trust that you will find some inspiration from a word, image or phrase on the page. This sounds a bit kooky, but it can work. 3.   Go for a walk somewhere new Getting out of your normal routine can shake your thinking up. Take it as an opportunity to clear your head and then consider what relevance the new things you are seeing have to solving your issue. 4.   Go shopping! Great – a new excuse to go! But seriously, visit a beautiful department store, or a big book store and spend...
How to begin finding start up business ideas for women

How to begin finding start up business ideas for women

You know you want to crossover and leave your job to start up your own business. If only you knew what that business could be! If you are frustrated in your job and stare out the window dreaming of running your own business then you are not alone. You crave flexibility, freedom and the chance to be in control. Make all the decisions, decide who you will be working with and how you will make your money. The only slight issue is that you don’t have an idea for a business. Well, not yet! Based on my research of 400 Corporate Crossovers (women  who leave their jobs to start their own business) here are the most common ways of discovering that elusive idea for their business and path to freedom! 1. Follow my passion When we are passionate about something, we find it easy to talk about, we love leaning more about it, and we are happy to spend time thinking and being involved with activities related to that passion. Chances are we also have a great deal of knowledge about that subject. An easy place to find an idea for your business is to consider what you are passionate about. Is it sailing, cooking, neuroscience or something else? Are there things you used to be passionate about when you were younger but since you have been heavily involved in your career, or family or both, these passions have dwindled and become dormant. Or maybe it is a new found area that lights you up, that sparks your energy and makes you feel happy and touches your potential? 2....
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