You know you want to crossover and leave your job to start up your own business. If only you knew what that business could be!
If you are frustrated in your job and stare out the window dreaming of running your own business then you are not alone. You crave flexibility, freedom and the chance to be in control. Make all the decisions, decide who you will be working with and how you will make your money.
The only slight issue is that you don’t have an idea for a business.
Well, not yet!
Based on my research of 400 Corporate Crossovers (women who leave their jobs to start their own business) here are the most common ways of discovering that elusive idea for their business and path to freedom!
1. Follow my passion
When we are passionate about something, we find it easy to talk about, we love leaning more about it, and we are happy to spend time thinking and being involved with activities related to that passion. Chances are we also have a great deal of knowledge about that subject.
An easy place to find an idea for your business is to consider what you are passionate about. Is it sailing, cooking, neuroscience or something else?
Are there things you used to be passionate about when you were younger but since you have been heavily involved in your career, or family or both, these passions have dwindled and become dormant.
Or maybe it is a new found area that lights you up, that sparks your energy and makes you feel happy and touches your potential?
2. Solving My Own Problems…..
Many of the business ideas evolve from a need that the founder has. They need a service or a product and realise it doesn’t exist. Interestingly the women that I spoke to saw the need when they entered a new lifestyle stage…parenthood. Conversations with other people like them support the need for the idea and voila! A business is born!
How often have you been frustrated by a product not performing as you had hoped, or wonder why someone hasn’t created a particular gadget to make your life easier? Or maybe you had that flash of inspiration when you were in the shower, creating a product to solve your problem but you didn’t do anything with it.
The benefit of creating a solution to your problem as the basis for your business idea is that you are intimately aware of he issues that you are trying to solve. There is a high probability that you will also know other people with the same problem, enabling you to get to an even greater understanding of the issue and how you will solve it successfully.
3. Leveraging Your Experience
Identifying the business idea that will fuel you to leave can also be based on doing what you are already doing. Continuing in your profession but instead of doing it for a corporation as a paid employee, doing it for yourself. You build on your experience and network to create a new business, as a freelancer, interim or consultant.
For many this can seem like the low risk option because you have the skills and experience required to make it a success. You may really love what you do but be disillusioned with the environment within which you are doing it. Transplanting and repackaging your existing skills and experience is what many freelancers, consultants and interim professionals do.
You may have been in an industry which has equipped you with all the skills and knowledge you need to make the idea a success.
Confidence and contacts are already established when you start your business using this approach. It is an effective way to quickly gain traction with your new business. Giving you more critical quick wins to fuel your self belief and business success.
The aha moment. Elusive when we want one, abundant when we shower! That moment of clarity, insight culminating in a bright idea that you just know is the right idea for you to build your business on.
If you are short of an idea and you feel that epiphanies elude you, it is time to freshen up your thinking. The easiest way to get fresh thinking is to change the stimulus reaching your brain. Quite simply, it’s about doing some things differently and trying new experiences.
Epiphanies happen as your brain churns through information. They can be triggered by new pieces of information that can unlock the solution to a problem that you have been churning through in the back of your mind.
If you commute to work, try taking a different route. Drive a new way, take a different bus or get off a stop early and walk longer. Simply changing your set routine means that you will no longer be on autopilot and you will have to focus on where you are and where you are going. Your brain will be more engaged and observant. You will see things you haven’t seen before and then start to think different thoughts. It’s the different thoughts that lead to an epiphany!
Discovering Your Business Idea!
If you know you have a business inside you and are after some help in either discovering a killer idea, or finessing the idea you already have…
Then look no further than this 4-week online business course developed by Pearson College and the Mumsnet Academy and taught by Wendy Kerr from Corporate Crossovers. Discover more here!