There is nothing so dispiriting after setting up your own business to find that growth stops. Even though you have put your heart and soul into it, new customers seem elusive and your revenue and confidence start to flag.
I have been faced with this scenario, and over the course of 12 years, it has happened a few times!
The easy thing to do is to work harder, try harder, work longer and worry more. But that doesn’t assist you in regaining your momentum, all it does is tire you out and reinforce the thought that even though you try your hardest, it’s not enough.
What a thoroughly demoralising place to be.
If you find yourself here, then stop.
Stop doing what you’ve always done, and stop trying harder.
It’s time to reboot your approach to business.
Doing what you have always done will get you what you have always got.
If you are unsatisified with the current state of play, then stop, and change what you are doing.
This isn’t about throwing the baby out with the bath water but taking some time out to create new avenues of growth and opportunity. It’s time to stop flogging a dead horse and start to put your time and effort into a fresh approach.
Though when we are feeling demoralised by our business, it can be hard to think of new ways and approaches for growth.
Here are some effective ways to get your growth mindset happening…
1. Blank sheet of paper
Imagine that you are starting your business now and had a blank sheet of paper to design it. What would you do, what would you sell, who to, and what systems would you have in place?
Brainstorm the new ways you could run your business if you were starting over.
Once you have purged your mind, sit back and assess which ideas may have merit to move you forward from your current position.
2. What would xxx do?
Chances are, there is someone you admire in business. They may be very famous or someone in your community who you think doing a fantastic job. Ask yourself, what would this person do if they were to grow their business? Imagine yourself in their shoes, and see what advice you can conjur up for yourself.
3. Where’s the easy money?
Often we need a quick cash injection to boost our confidence and cash flow. This can be enough to get us moving again. What could you do, fast, that would get your finances flourishing? Is it a quick 25% off sale, contacting your old clients and asking if they need more work, or finally pushing ‘go’ on an offering you have had in your mind for a while?
I would love to know how you get on with firing up your business growth. Write a comment below and tell me which approach worked best for you,